Thursday, March 31, 2011

Aaahhh Giulietta

Last time I said mostly right. I'm upgrading it. About the only thing to get used to in the Giulietta is the big B column, but then most new cars need to hide their airbags somewhere, as if one no longer needs to check one's blind spot in this modern age of safety.

Then there's Blue&Me. Its voice recognition has dialed Brazil, Chile, Singapore and the UK, all in an effort to dial down the road. Somehow I don't think I can blame Alfa though. I suspect that my pronunciation, and its phonetical interpretation, of French names may have something to do with it. Thank god I didn't get the GPS, imagine trying to pilot that around France by voice.

Alfa's ad campaign uses a quote from Act IV of Shakespear's Tempest, ironically the car is rather zen inside (albeit one could imagine some upheaval in the cylinders). So much so, I can see myself getting zapped by a radar one of these days. I can see the conversation, "but officer, we are such stuff as dreams are made on...". 
"Name?"
"Prospero", and so yet another dime is raised in the name of road safety, and Prospero loses two points.

What the the ad doesn't say is that driving the Giulietta makes you feel like following another of Prospero's quotes:
"Hey, mountain, hey!". 

Paris needs a good mountain road, bring on Camps Bay road, De Waal drive and ooooh, Rhodes drive. Ok, so I'm not taking on Africa to get there... I think the Alps need visiting.

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